Sponsorship and Advertising – Advance Transit

Promote Your Business while Supporting Community

Advance Transit (AT) offers companies the capability to communicate services, news, and exciting opportunities through signs on the exterior and interior of buses.

Advance Transit’s sponsorship and advertising program is managed by ATA Outdoor Media. For more information or to be join the program, please contact:

Shelli Wildes
swildes@ataoutdoormedia.com
603-436-0008

Signs on AT buses are the among the largest and most visible in the region

AT’s 33 buses typically travel more than 10,000 miles a week. An AT bus is seen every few minutes in each of the busiest areas of the Upper Valley — Hanover, Lebanon, Norwich, and Hartford. And with a large number of daily commuters in the region, that’s a lot of exposure for AT bus signs.

Upper Valley Daily Commuters (TOTAL = 50,168)

Hanover = 11,804
Lebanon = 19,999
Enfield = 3,585
Canaan = 2,288
Norwich = 3,418
Hartford = 9,074

“Advance Transit signs are my traveling billboard!” –AT Sponsor

Avoid the clutter of other media and stand out with AT

A message on an AT bus is high impact, attractive, and has far less competition for attention, unlike other media. Plus that message is seen Monday to Friday, 52 weeks per year, building recall through repetition.

Communicate with thousands of commuters each day
Nearly a million loyal riders each year
Highly visible impact
A captive audience
Associate your brand with one of the Upper Valley’s most trusted organizations
Cost competitive, especially when compared to print advertising
Beat the media confusion and clutter
Reach an educated, affluent, influential population

And with 1.3 million visitor trips a year to the Upper Valley, you will reach potential customers who likely will not access other media.

Who Rides AT?

83% of riders use AT 3 or more days per week
72% have been riding longer than 1 year
54% use AT to get to work

Sponsorship vs Advertising

Sponsorship: Messages are restricted to sponsor identification and a description of your product or services. Because of these limitations, sponsorship signs are offered at a lower cost.

Advertising: Messages have fewer limitations than sponsorship, allowing for the promotion of commercial interests by including qualitative and comparative language or other indications of savings or value as incentives to sell a product or service.

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